This chapter is all about the things you have to do next after finishing a project. Why do companies do promotional activities even a product is not yet release in the market? Promotion is an important part of the product life cycle. If a company doesn’t have any promotional activity for a certain product, the product is likewise wouldn’t succeed. Success varies from the things that you are doing for the product. If you do less, your earn less.
Usually, high earning companies promote their products by advertising (TV, radio, Internet, etc), free tasting/trial, or by showing some parts of it. The point of these promotions is to get the people’s acknowledgement and to make them know that a certain product is getting ready to enter the market. If people like your teasers, they will wait for it to the point that they would be excited about it and make it to a point that they will talk about it. Once the day of releasing came, sales would be good.
If you want to make your product/service to be known by the people, do promotional activities. This is the chapter 13 of Getting Real.
